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About Us

In 2004 Fabio Castelli, Giovanni Piloni, Alberto Scorsetti, Alessandro Riva and Mario Stuppelli created ‘Five Seasons’, a fashion company which proved to be a winning bet from the very first year.

Determination, passion and experience mark Five Seasons’s birth and business growth with that touch of boldness necessary to challenge the market.

Collections are entirely designed, studied, developed and created inside Five Seasons’s style department, where young designers and graphics give life to renewed and original clothing with fashionable lines and colours, under Fabio Castelli’s direction.

Five Seasons’s policy has always developed a strong and effective communication activity to support brands, also through a great attention to new technologies, for example through social networks.

The brand Fred Mello was born in 2006 to represent a successful, ironic and dynamic man. In only a few seasons it affirmed itself on the market as one of the most interesting menswear brands in the causalluxury panorama, available in the most qualified retail points in Italy and overseas. Fred Mello is in fact present in 800 multibrand retail points in Italy and abroad as well as having many shops totally dedicated to Fred Mello’s universe in Verona, Brescia, Desenzano, Salò and Torino.

All the communication objectives have been studied to contribute to the diffusion of the image of a dynamic and modern man, starting from the choice of the testimonial. The world champion Luca Toni has been the absolute protagonist of each advertising campaign, confirmed by the public season after season as the perfect icon to identify the brand’s style.

After the great success achieved with men’s fashion, Fred Mello’s women line was presented during an extraordinary event in Milan in spring 2009. The collection is available in the most qualified retail points and is oriented towards a strong, determined, refined and trendy woman.

Fred Mello has always chosen exceptional testimonials also for the woman’s collection, such as Marta Cecchetto for both the FW 2010 and the SS 2010 campaigns and Alexandra Richards, the daughter of Keith Richards, whose appeal to Fred Mello’s target audience has been very strong.

Do not forget the commitment of Five in solidarity: there are many initiatives and projects in which the company has joined since its inception and have confirmed that the combination of fashion / solidarity can give the excellent results